Just a quick reminder, folks, that Engage P2P: Redefining Peer-to-Peer Fundraising is less than a week away. But there is still time to register. Use the promo code “FSNEWS” for $100 off the registration fee. And hurry, because seating is limited, and there are only a few seats remaining!
The conference will take place on Tuesday in Washington, D.C. It’s a one-day event that’s designed to pack as much education and information into 10 hours as possible.
We’ll start the day with a keynote by Marty Coelho, senior director of fundraising at Special Olympics International and a driving force behind American Cancer Society’s Relay For Life — the largest fundraising activity in the world. The title of his keynote, “Creating a Movement — The Secret Recipe for P2P Success,” should be a clue that it’s a can’t-miss presentation.
The rest of the day’s agenda includes:
General sessions
- Best Practices for Retaining and Converting Peer-2-Peer Donors Online (Joe Prosperi, lead, Relay for Life product management, American Cancer Society; and Michael Wilson, founder and CEO, Small World Labs)
- The Low-Down on Data Analytics for Peer-to-Peer (Marisa Hull, national director of walk field operations, Walk to Cure Diabetes, JDRF; and Laurie Schaecher, consultant)
Case studies
- Girl Up: A UN Foundation Case Study (Julie Willig, Girl Up grassroots officer, United Nations Foundation; Rachel Wisthuff, Girl Up grassroots associate, United Nations Foundation; and Mariano Caceres, VP, strategic clients, Small World Labs)
- Do You Really Own It? A St. Baldrick’s Foundation Case Study (Susan Heard, senior director of partnerships & major gifts, St. Baldrick’s Foundation; Jane Hoppen, director of family relations, St. Baldrick’s Foundation; and Kathleen Ruddy, chief executive officer, St. Baldrick’s Foundation)
- P2P 101: Building a peer-to-peer campaign from scratch (Kelley Hohl , client success manager, Blackbaud; and Sarah Robie, online marketing specialist, World Wildlife Fund)
- Raising the Bar: Transferring your best fundraisers’ secrets to all your teams (Dan Germain, vice president of business development, Small World Labs; and Joe Prosperi, lead, Relay for Life product management, American Cancer Society)
- The Psychology and Statistics of Using Recognition to Drive Fundraising (Katrina VanHuss , CEO, Turnkey Promotions; and consultant Otis Fulton)
- Third Party Peer-to-Peer: Accommodating supporters who aren’t interested in signature events (Ed Lord, vice president of strategic services, DonorDrive; and Mike Malekoff, president, Mike Malekoff Consulting)
- Speaking the Same Language: Getting everyone on-board with P2P (Kari Bodell, director of business development, Plenty; Marisa Hull, national director of walk field operations, Walk to Cure Diabetes, JDRF)
- Tech Talk: Let’s talk about everything you need to know about the technical side of peer-to-peer. Topics include crowdfunding; using technology intelligently; P2P and mobile; and events other than races, etc., that are conducive to P2P campaigns. (Amy Braiterman, manager, peer-to-peer strategic services, Blackbaud; Ellen Tucker, account executive, fundraising online, Abila; Joe Magee, vice president of marketing, RallyBound; Christine Schaefer, VP of community & marketing, Salsa Labs)
Closing session
From the Trenches: Strategic takeaways for all levels of peer-to-peer practitioners. Rachel Armbruster, author of “Banding Together for a Cause,” will lead this fast-paced roundtable discussion with panelists Kate Giblin Rooper, vice president, campaign development special events, American Diabetes Association; Liza Munson, senior vice president, campaign development, The Leukemia & Lymphoma Society; Richard Rumsey, vice president of development and communications, Project HOPE; and Tara Sheehy, signature events manager, Wounded Warrior Project.
I hope you’ll join us next week! You can check out the full agenda here, and go here to register. Use the promo code “FSNEWS” for $100 off the registration fee. And hurry, because seating is limited!
